Pet Trivia Game
challenge
Boehringer Ingelheim wanted a fun, educational tool to raise awareness about NexGard chewables. The challenge was to engage pet owners—adults and kids alike—while waiting at clinics and help them better understand flea and tick protection.
project type
Digital UI/UX
my role
Art Director & Designer
client
Merial
solution
I led the creative process and execution, designing custom dog illustrations across breeds. We crafted a game-like UI that tested users’ knowledge in a playful, interactive format—making learning enjoyable while increasing awareness.
result
The tool was widely praised by clinics, with both adults and children engaging. It increased awareness of NexGard, turning waiting time into a positive, educational experience.
