Pet Risk Assessment

Pastel ice cream packaging design with retro typography on pink background

challenge

Boehringer Ingelheim sought an engaging, tablet-based risk assessment tool for vet clinics. It needed to educate pet owners on parasite prevention while balancing accuracy, interactivity, and a light, approachable feel.

project type

Digital UI/UX

my role

UX&Visual Designer

client

Boehringer Ingelheim

Close-up of hand holding pink ice cream cone against pastel background
Macro shot of pink ice cream texture with creamy details

solution

I led the UX and visual design while art directing the final 3D renderings. The interactive experience started with hand-sketched illustrations and culminated in fully rendered 3D scenes, building an immersive story as users progressed. This approach built engagement and reinforced understanding step-by-step, making complex information digestible.

result

Clinics praised the interface for boosting owner awareness and engagement. The application was well-received, successfully driving informed conversations in the waiting room and beyond.