Interstate Design System

A simple blue background with the word "Interstate Design System'

challenge

Cox Automotive needed a unified design system—serving both client-facing and internal software—to ensure consistency, efficiency, and a seamless brand experience. The challenge was aligning diverse business units under one cohesive system while maintaining flexibility for varied products.

project type

Digital UI/UX

my role

Design System Designer & Logo Creator

client

Cox Automotive

Minimalist book cover on white stairs with clean editorial design
Minimalist book cover on white stairs with clean editorial design
Stack of books with modern publishing design placed on bright white stairs

solution

I was part of the governance team from day one, guiding the structure, components, and adoption. I also designed the system’s logo, symbolizing clarity and unity. We established regular design reviews with business units, ensuring consistent implementation and continuous evolution.

result

Interstate became the backbone of the "One Cox Auto" experience. It streamlined design across products, reduced inefficiencies, and ensured a cohesive, trusted user experience for both customers and teams.