Brand Reimagined
challenge
Arke wanted a refined identity that balanced their cutting-edge, tech-driven professionalism with their creative personality. The challenge was aligning all partners behind a vision that evolved their existing logo and collateral. Ensuring it was fresh, but not a full departure. We needed to strike the right balance between innovation and familiarity.
project type
Branding
my role
Lead Designer
client
Arke
solution
I conducted deep discovery into Arke personality and audience. The proposal included a careful logo evolution, not a redesig, so the identity matured gradually. I crafted a lookbook defining the visual system; logo refinements, color, and typography. Plus, a web concept reflecting both tech sophistication and creative energy.
result
The proposal was well received and ultimately implemented, aligning partners and establishing a cohesive, modern identity that honored their roots while signaling their future.
